The Visionary mission is to inspire others to think about their wish for the world, ultimately resulting in positive action & change. Visionary is committed to the triple bottom line business model: People, Planet and Profit. Visionary is the brainchild of owner Magda Rod. Magda is an accomplished photographer who spent years in Paris and New York, developing her love for peace, love and rock & roll.

Inspired by the birth of her daughter Lula in 1998, Magda started an apparel company,Wildchild Wear, in 2000.Wildchild Wear is a fashion forward line of clothing for little girls,with an emphasis on posistive messages with a rock & roll edge.

As Lula grew Magda became more concerned about creating a clean green future for her. In 2007 Magda launched Visionary,a lifestyle brand focused on organic and eco friendly products including organic cotton clothing for babies,kids and women,as well as inspiring jewelry. Visionary is a combination of environmental and social consciousness without sacrificing quality or style. But not as simple as being “organic.” Visionary is Eco-Chic, a sense of style that’s beyond mainstream fashion. It’s a frame of mind and a choice to dress and live for the planet you want.

Magda decided to open Visionary Boutique in Los Angeles so she is able to offer the goods of other like-minded companies as well as her own in an effort to help others to learn and practice conscious consumerism. This happens when one discovers that we can enjoy well designed items with the added bonus that comes with knowing that your purchase has not contributed to the demise of the planet or the people on it, but has in fact a created a positive impact!

Visionary plants 1 tree for every item sold,through a partnership with Trees For The Future. So far thousands of trees have been planted in Kenya and elsewhere , creating a livelihood for the people who live there.